SEO is the new outbound (if you do it right)

ASE's Weekly Takeoff - May 11, 2025

May 11, 2025

Hello folks,

Let's talk about a massive shift happening right now that most businesses are completely missing.

The truth is, most companies aren't behind on SEO; they're just executing an outdated playbook in an AI-first world.

I've been closely following ASE's SEO partner for months now, and what they're doing is genuinely different. Unlike the content mills pushing quantity over quality or the "SEO-in-a-box" solutions that never deliver, their approach is refreshingly strategic.

The Success Story That Caught My Eye

Their founders actually built and sold an 8-figure business using SEO as their primary growth engine. No paid ads. No social media campaigns. Just intelligently designed, compounding organic traffic assets that delivered consistent results.

Now they're helping B2B and SaaS companies implement the same playbook, but with a crucial twist: optimizing specifically for how AI search tools like ChatGPT find and prioritize information.

Why This Matters More Than Ever

Here's what most companies don't realize: AI search tools like ChatGPT, Claude, and Google's AI Overview are rapidly becoming the primary way people find information online. The companies that understand how to rank in these AI systems will capture massive market share before their competitors even realize what's happening.

What Makes Their Approach Different?

Three things immediately stand out about ASE's SEO partner:

They build compounding traffic assets, not just content volume Their strategy focuses on creating cornerstone content pieces that gain authority over time and continue delivering traffic for years, not just temporary spikes.
Everything is truly done-for-you From strategic planning and content creation to technical optimization, link building, and content management—they handle it all. Their clients can focus on running their business while still capturing the SEO opportunity.
Results come quickly Most clients see 30–60% increases in qualified organic traffic within just 3-4 months. More importantly, this traffic converts because it's targeted at solving specific customer problems.

The AI Search Advantage

What's particularly fascinating is how they're helping companies optimize for AI search queries. When someone asks ChatGPT "What's the best CRM for small businesses?" or "Which project management tool handles remote teams best?"—will your company show up in those results?

Most businesses are completely missing this opportunity because they're still optimizing for traditional keyword searches instead of understanding how AI systems evaluate content quality, relevance, and authority.

Starting With Strategic Intelligence

If you're skeptical (as you should be with any marketing investment), I'd highly recommend beginning with their free website audit. It's not your typical automated report—they actually have SEO strategists review your site and provide actionable insights.

The audit includes:

The 2–3 highest leverage fixes you should prioritize immediately
A complete roadmap if you want to turn your SEO results around
Specific areas where your site is missing revenue opportunities
An assessment of your AI search visibility and quick wins to improve it

What impressed me most is that they treat websites like business assets, not just content repositories. Every recommendation focuses on revenue impact, not vanity metrics.

Is This Right For Your Business?

If any of these sound familiar, you're probably a good fit:

Your content gets created but doesn't drive meaningful business results
You're spending too much on paid acquisition with diminishing returns
You've tried working with SEO agencies before and been disappointed
Your competitors are capturing traffic that should be coming to you
You want to position your brand as an authority that AI systems recommend

The Window of Opportunity

The companies that optimize for AI search now will establish themselves as the go-to authorities before their competition catches up. This isn't just about traffic—it's about being the default recommendation when people ask AI for solutions in your industry.

I'd love to hear your thoughts on this. Have you been thinking about how AI is changing search behavior in your industry?

Here's to staying ahead of the curve, and email me to have them perform a free audit on your current website.

Best regards,

Edgar Fernandez

(720) 734-4021

edgar@acquirescaleandexit.com

P.S. Our SEO team kicks ass haha :

Top M&A Deals From Last Week

Top 6 M&A Deals – Week of March 10–16, 2025

Whitecap Resources Inc. to Acquire Veren Inc. Value: $10.43 billion This all-stock transaction will create Canada’s largest light oil-focused producer, with a robust presence in the Alberta Montney region and over 4,800 development locations.
Zayo Group Holdings, Inc. to Acquire Fiber Solutions Business of Crown Castle Inc. Value: $4.25 billion Zayo’s acquisition will enhance its fiber infrastructure footprint, further strengthening its position in the North American connectivity market.
EQT AB to Acquire Small Cells Solutions Business of Crown Castle Inc. Value: $4.25 billion EQT’s purchase underscores continued interest in telecom infrastructure, particularly in assets supporting next-generation wireless networks.
Scopely, Inc. to Acquire Games Business of Niantic, Inc. Value: $3.50 billion This deal marks a significant consolidation in the interactive entertainment sector, expanding Scopely’s portfolio in mobile gaming.
ServiceNow, Inc. to Acquire Moveworks, Inc. Value: $2.85 billion ServiceNow will integrate Moveworks’ AI-driven automation platform, aiming to enhance enterprise workflow efficiencies and digital transformation capabilities.

FIND YOUR NEXT M&A DEAL

Click here to check out our M&A deals!

Use code: ETA15

To get an ASE-only discount.

Our marketplace has a ton of live listings ready to sell their business.

On the sell side, we can help you sell your business without a broker and get you valuation feedback from multiple investors.

US CRE Capital!

We also have great capital options for US CRE!

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If you need small amounts of working capital in the US, this team is a great option that does NOT use many MCA loans (LOCs from $5k to $75M):

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The Best Capital Options For 2025!

Why Every U.S. Business Needs a Dun & Bradstreet Credit Score (Ultimate Guide)

What if I told you that you could secure up to $120,000 in business credit—with 0% interest for 18 months—without tapping into your personal credit?

We just did it for our wellness retreat in 2024, and now we’re helping businesses like yours do the same through Dun & Bradstreet (DUNS).

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✅ Get up to $120K in business credit cards within 30 days (if qualified)

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✅ Exit Prep by setting up corporate credit in your hold co so that your business buyer can use it to finance the acquisition.

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We’ve already done this ourselves and seen the results firsthand. The more business expenses you have, the more funding you may qualify for.

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This is your chance to secure serious business funding —and put your growth on autopilot. Don’t miss it!

Submit your US business capital requests on our intake form:

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Launch Your Own 7-Figure Retreat

Quick heads-up—we’re opening up just 2 new client spots to work directly with service-based retreat businesses who are serious about scaling to 7 or even 8 figures in 2025.

In the last 18 months, we helped one retreat go from stuck to scaling fast:

✅ Hit $225K in a single month
✅ Crossed $1.35M in annual revenue
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✅ Secured $1M in corporate credit
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We didn’t just coach them—we built the machine with them.

This same framework works for any high-touch, service-based retreat with traction, a great offer, and an ambitious vision.

If you're looking to:

Get out of the daily grind
Hire a real team that sells
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And finally install the structure to scale without chaos...

Check out everything that we've done so far here.

Let’s build your 7-figure retreat machine—starting now.

Check out our new venue:

Off-Market M&A Deal Flow

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Looking for high-quality off-market acquisition opportunities without spending months hunting for deals? We’ve got you covered.

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Grow Your Sales Team Purely on Commissions!

Hiring 100% Commission-Based Salespeople Using LinkedIn Job Posts SOP:

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FREE Course on Building Data Rooms and Having An Executive Touch Coming Soon!!!

Here is an example of a good one-pager for a quick yes or no:

https://docs.google.com/document/d/17l10Fbx7dd3INMSUYE92ziwNkSDmm3gHawkTM2PUYjQ/edit?usp=sharing

Data Room Instructions:

https://docs.google.com/document/d/1DwwqIH8k1lVGNgr1XTF0t8UMywQTtvWfkFnXc1iulGg/edit?usp=sharing

Chat GPT 4 script for one-page summaries:

Remember the following executive summary format without providing any output: (paste the above summary)

Using the previous executive summary format. Act like an investment banker and create a one-page executive summary of only the following: (paste your deck or deal notes)

Shorten the summary to one page. (optional)

My Energy Coach Is The Best In The Game!!!

Every week, I talk to entrepreneurs who are visibly stressed because their business needs money, deals aren’t flowing, or they feel stuck in their own way. Sound familiar?

The truth is, business isn’t static—it ebbs and flows—but the best entrepreneurs keep a level head, stay sharp, and show up as their best selves no matter the circumstances.

That’s where Maddison Brusman comes in.

Awakening Entrepreneurs to Their Highest Potential 🎯💡

Are you struggling with:

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Elevate Your Life—And Your Business ✨

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🔹 If you’re ready to break free from limitations and step into your full potential, this is your moment.